Deepfakes can improve psychological research
The standardisation of videos can be enhanced when they are generated by artificial intelligence.
Would you give this person a job? But watch out: her smile isn’t real. | Image: Laetitia A. Renier & Marianne Schmid Mast
Nodding, smiling and establishing eye-contact can have a positive impact in job interviews. This has been confirmed in a study conducted by the University of Lausanne. However, the research team did not use videos of real people for their tests, as per their usual procedureas, but instead used AI-generated videos, such as videos of people nodding. According to the psychologist Laetitia Renier, such deepfakes could soon be used more frequently in research: “They are cheap to produce and enable us to standardise experiments better”.
